Sanofi fights against pain during the 2024 Olympics

CONTEXT
Sanofi, a premium partner of the Olympic and Paralympic Games, collaborated with Publicis Sport, which proposed Sporty Peppers to create Your Body Play, a custom interactive video game. The game was designed to promote INITIV® patches in a fun and engaging way at Club France and was also distributed to 40 partner pharmacies before the Olympics.

ACTION
Players run, avoid pain, and collect patches throughout the game, creating a direct connection with the audience. Participants can play in upper-body or full-body mode for total inclusivity and share their souvenir photos on social media.

RESULT
Your Body Play was highly praised internally even before its release, leading to an early rollout in the 40 partner pharmacies ahead of the Games.

It became a major attraction at Club France, engaging over 16,000 participants in movement and fun, perfectly aligned with the Olympic and Paralympic values. 
This project highlights Sporty Peppers' expertise in developing unique marketing solutions to promote a brand or product while encouraging people to move more!