Labaz gets gamers moving at the Paris Games Week

CONTEXT
Sporty Peppers took part in Paris Games Week 2024, proudly representing Labaz — the Région Île-de-France’s app packed with deals and offers for 15–25-year-olds.

ACTION
Video games captivate us because they use powerful gamification techniques to keep us engaged.
At Sporty Peppers, we use those same mechanics — but to get you moving! Find us at Hall 3, Booth C015, under the colors of Labaz!

RESULTS
In 2024, the National Great Cause is physical and sports activity!
Sporty Peppers is an activation partner of this national initiative, launched by the French Ministry of Sports, Youth, and Community Life, together with the National Resource Center for Sport and Innovation (PRNSI), to help get more people moving.