The MEDEF gets moving during the Olympics !

CONTEXT
On July 27, 2024, as part of the "1 Day / 1 Startup" initiative, MEDEF highlighted innovative SporTech startups in the sports industry at Club France. Sporty Peppers was selected to showcase its customized game, Sprint Racers, designed specifically in MEDEF’s branding.

ACTION
Sprint Racers engaged visitors in a dynamic and interactive virtual racing competition. Branded with MEDEF’s colors, the game allowed players to compete in a thrilling sprint to the finish line. The activity added a fun and competitive edge to MEDEF’s stand, reinforcing the connection between sports and technology.

RESULT
Sprint Racers became the highlight of July 27, 2024, at Club France, delivering a memorable experience for visitors and spotlighting startups revolutionizing the sports industry. This partnership between MEDEF, SporTech, and Olbia Conseil emphasized the importance of innovation in sports.

Visitors could also watch an exclusive interview with Nathalie Paquet, conducted by MEDEF. 

Sporty Peppers was also present at Club France with the Ministry of Sports and the Paris 2024 Olympic Games, supporting the Grande Cause Nationale initiative.