MATMUT gets its community moving

CONTEXT
In collaboration with the Le Sport TRÈS Collectif program by Matmut, which promotes inclusion and accessibility in sports, Sporty Peppers developed a custom video game. This program aims to make sports accessible to everyone, regardless of physical or social conditions, through events held in public villages at running festivals such as :

• Seine Marathon 76 (September 28-29) 
• Marathon de Vannes (September 28-29) 
• Reims Champagne Run (October 12-13) 
• 10K des Quais de Bordeaux (November 3) 

ACTION
Sporty Peppers created a personalized athletics game in Matmut’s branding, showcased at several running festivals. Participants, including those with disabilities, competed in an immersive virtual race.

RESULT
The game became a highlight of the autumn 2024 events, engaging hundreds of participants across France. Aligned with the values of Le Sport TRÈS Collectif, this activation fostered greater commitment to sports and inclusion. 

This project demonstrates Sporty Peppers' expertise in creating interactive, inclusive experiences for diverse audiences.