2024 great cause challenge with Kayane and Dina

CONTEXT
A live session on Kayane’s Twitch channel, featuring Kayane and Dina — Olympic champion of Just Dance — to discuss the benefits of sport, physical activity, healthy eating, and sleep with the gaming community.

Alongside the conversation, Kayane, Dina, and the community played live, making the session interactive, dynamic, and in motion, like a lively talk show where video gaming and well-being naturally intersect.

KEY FIGURES

• 52K Instagram Stories and 100K cumulative Twitter impressions ​ ​
• 2-hour live session with 2,000 unique viewers