The French Swimming Federation immerses visitors in a playful experience at the GIANT OPEN

CONTEXT
At the GIANT OPEN, an event organized by the French Swimming Federation, visitors were invited to take part in a dynamic, movement-based experience inside the prestigious Olympic Aquatic Centre of Greater Paris — an official venue of the Paris 2024 Olympic Games.

Over three days, athletes, families, and swimming enthusiasts came together to celebrate the sport and enjoy unique, interactive activities.

ACTION
The Metro Swim game brought the event to life over the three days — a custom-made experience designed for the Greater Paris Metropolis, showcasing the stunning Olympic Aquatic Centre.

The concept? Swim virtually at full speed to the finish line… without getting wet!
Young and old alike joined in the fun, competing in a festive atmosphere at the very heart of the Olympic spirit.

RESULTS
The experience was a huge success, with hundreds of visitors “swimming” on Metro Swim — combining laughter, friendly competition, and discovery.
A wonderful way to connect the public with the world of swimming through an interactive, fun, and inclusive approach.

A big thank you to the French Swimming Federation and the Greater Paris Metropolis for their trust, and to everyone who came to share these great moments with us!