Coca-Cola brings the Olympics to Disney Village

CONTEXT
Sporty Peppers had the pleasure of collaborating with Coca-Cola, in partnership with Webedia and MY Events Group, to deliver an interactive and sporty experience at Disneyland Village as part of the #TrouveTaPlace activation for the Paris 2024 Olympic Games. 
Coca-Cola sought a digital and sporty solution to energize its booth without overly emphasizing its branding.

ACTION
Sporty Peppers customized two interactive games in Coca-Cola’s colors :

• Sprint Racers : Players competed in a virtual race branded with Coca-Cola, featuring a real-time leaderboard and opportunities to win branded goodies based on their performance. 
• Juga Ball : Visitors engaged in a fun, fast-paced juggling challenge with a Coca-Cola-themed soccer ball.

RESULT
These games brought energy to the booth with short, engaging sessions. Daily top scorers were rewarded with Coca-Cola-branded goodies, creating a memorable and interactive experience for visitors.