Bouge Ton Camping gets campers moving this summer

CONTEXT
Sporty Peppers partnered with the National Federation of Outdoor Hospitality (FNHPA), the French Federation of Multisport Clubs (FFCO), Bio-Habitat, Basic-Fit, and Lidl France for the Bouge Ton Camping program, part of the Grande Cause Nationale 2024 initiative. This program was launched to encourage vacationers to engage in 30 minutes of daily physical activity during their camping stays throughout the Summer of the Games !

ACTION
Sporty Peppers customized the game Sprint Racers with Bouge Ton Camping branding, distributing it in a digital kit to 3,200 campgrounds across France. Integrated into the campgrounds’ activity programs, the game provided campers with a fun, interactive experience aligned with the FFCO fitness test (flexibility, strength, endurance…).

RESULT
The game inspired thousands of campers to get moving. This innovative approach successfully promoted sports and well-being in vacation settings while enhancing camper engagement.